Yemi Alade and Meji Alabi join a stellar cast of international change-makers to turn up the pressure in the fight against malaria today, launching the second chapter of the multi-award- winning Draw the Line Against Malaria campaign.
In a world still reeling from the far-reaching impacts of the COVID-19 pandemic, with global health security and pandemic preparedness remaining at the top of world leaders’ agendas, the next chapter of the campaign aims to turn up the pressure on world leaders to commit to ending malaria at the Kigali Summit and investing funds totaling US$18 billion at the Global Fund’s Seventh Replenishment in New York this Autumn.
Accounting for over half of global funding to end malaria, a fully replenished Global Fund is projected to enable countries and partners to reduce malaria deaths by 62 per cent, treat 550 million malaria cases, and eliminate malaria from six more countries by 2026, as well as unlock the potential of a Zero Malaria world, helping to strengthen equitable health systems and improve the lives and futures of millions of people.
Backed by the RBM Partnership to End Malaria, the second phase of Draw the Line is fronted by a stellar cast of young people, activists, scientists, and stars from Malaria No More UK Leadership Council founding member David Beckham and FC Barcelona striker Pierre Emerick Aubameyang, to marathon world record-holder Eliud Kipchoge and Afropop singer Yemi Alade.
Dr Tedros Adhanom Ghebreyesus, WHO Director-General says: “The World Health Organization welcomes a new host of scientists, youth, and champions to join the malaria fight at a crucial time when progress against the disease is lagging. Draw The Line provides a platform for Africa’s most powerful narrators to change this trajectory, disrupt political apathy, and lead the fight to end this treatable and preventable disease which kills a child nearly every minute.”
“Growing up in Nigeria I have known malaria forever and experienced the disease countless times, so I understand how this disease robs so many children of their ability to go to schools and why malaria is a major cause of school absenteeism. I believe all children should have equal opportunities to realize their full potential and that’s why I’m here because we can end one of the deadliest preventable diseases of all time,” said singer and Zero Malaria Ambassador, Yemi Alade while speaking on her involvement with the campaign.
The campaign film directed by Ridley Scott’s protégé and Grammy award winner, Meji Alabi commented on joining the campaign, “I love the energy and approach of this campaign harnessing the power of African inspired art, music, sport, fashion, and culture to drive positive change and build on the bold truth that we can end malaria. It can’t come soon enough – I was very ill in hospital last year with malaria, it was debilitating. In this day and age, no one should have to suffer from this preventable disease.”